Why aren’t we doing Black Friday (like everybody else)?
The deals are great, but here’s the deal:
Black Friday isn’t sustainable. Every year, we see increasing spikes in fossil fuel emissions from the excess products being made, bought, and shipped during this one weekend. We buy appliances we don’t need and things we never wanted. We throw away boxes and wrapping and all of last year’s deals too.
So we’re showing that another way is possible. We will still offer great discounts for our clients. But we’ll also invest in something that counts: planting trees that can help fight wildfires, promote wildlife and slow down climate change.